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Which
Media to choose?
 There
are many different ways for you to communicate your message
to potential customers. These range from traditional print
media, through digital media presentations via touch screen
kiosks or CD-ROM, to mass media such as Television, Radio,
and the Internet. More media seem to spring up at an allarming
rate, with recent additions such as interactive television
and 3G, the new standard for portable communication devices.
Just
knowing how and where to allocate your budget is becoming
increasingly difficult. Marketing managers are expected to
know the benefits and disadvantages of each type of media,
and produce a comprehensive campaign to ever-tighter marketing
budgets.
 An
organisation may have an incomplete picture of what is achievable,
or an inaccurate feeling for what possible projects will cost
or achieve. Sometimes you may have a particular requirement,
such as a web site or presentation for a particular purpose.
Other times we find clients are not absolutely sure of how
to allocate their budgets.
MPP
have been creating integrated multi-media strategies for a
variety of organisations since 1995. Our expertise can help
you realise the greatest benefit from your limited marketing
budget, and ensure that your marketing material will evolve
to take advantage of new opportunities if right for your company.
We
are objective driven; our first priority is to help you to
define what you want to achieve. In many cases we are called
in to fulfil an immediate requirement for a particular project
or presentation. Our tendency is to dig deeper to identify
your long-term goals.
 Once
we clearly understand your objectives we can work with you
to put together a media strategy. Such proposals vary from
a simple brochure quotation to a full-blown 3 or 5 year media
plan.
As
well as delivering results in sales and marketing we are also
equiped to assess your data strategy, and may be able to advise
on improved use of your data systems leading to better customer
relationship management and even substansial cost savings.
In
order to do this we get intimately involved with your company.
Effectively, we become part of your team. We will look at
all areas of your business that you are happy to discuss.
This helps us to understand the ethos of your organisation,
how you make money, what your plans are, and what makes you
superior to your competitors.
 Sometimes
we suggest that most of the available budget is spent in places
our client did not expect. Other times we have advised organisations
not to spend their money, or to spend it in a completely different
way. We are not focused on getting a production project from
you, but rather on presenting you with the best advice.
Any
media strategy has to be implemented, and we have a full team
of developers available to create the projects you commission.
Our creative process is as comprehensive as our consultancy,
and range from the creation of a simple brochure through to
a complete corporate re-brand and creation of a central media
library.
We
have been at the leading edge of creative visual technologies
since 1995, and as such have a unique heritage of helping
organisations realise their long term goals and aspirations.
Our
value lies in the years of knowledge and expertise that comes
from managing media projects for organisations ranging from
large Blue Chip and household names, to local Government Departments,
Universities, Colleges, Schools, and Local Companies.
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